![]() List these different users and select one with your interviewer. Going back to our phone example, with the business objective to focus on an underserved market, you could suggest focusing on: deaf users, visually impaired users, elderly users, users with mobility issues, etc. Here are the things you need to do in that step:į irst, you should identify the different types of users for your product, and you should select one to focus on. Now that you know more about the business situation and objectives, it's time to think about the users and their problems in greater detail. You'll design completely different phones depending on the answer to these questions. sell as many phones as possible with a low price point, go for the premium market, etc.) and if we already have a user in mind for the phone (e.g. This is particularly important if the question your interviewer asks is vague.įor instance, let's imagine your interviewer wants you to "Design a phone." Then you might want to ask what is the specific business objective we are trying to fulfill (e.g. Knowing the business context and what it's trying to achieve will help you make better design decisions later on. Second, you need to clarify the business situation and objective. If you jump straight in and answer the question in an unstructured way, it will be very hard for your interviewer to keep up with you. Outlining your answer shows you've got strong communication skills. And third, I will generate solutions for these problems, prioritize them, and make a recommendation." Second, I will focus on defining the target user and brainstorming what problems we could solve for them. You could say something like, "First, I'm going to try to understand the business situation and our objective in more detail. Here are the things you need to do before starting to think about user problems and how to solve them:įirst, you should lay out your approach to solving the question. Many candidates skip this step and start listing design ideas in an unstructured way. ![]() Let's go through each of the three steps one by one. If you're preparing for a product manager interview, we strongly encourage you to learn that framework, as it can also be used for product improvement questions (e.g. This approach is also known as the BUS framework: We recommend using a three-step approach to answer product design questions in a product manager interview. ![]() How to practice product design questionsĬlick here to practice 1-on-1 with FAANG ex-interviewers 1.Example with answer: Design a computer keyboard.If you’d like to skip straight to the list of questions, you can here. So we’ve put together a list of product design interview questions, such as "How would you design a phone for deaf people?" along with pointers on how to answer them.įirst, we’ll dive deep into a framework that will help you answer all product design questions, as well as a complete sample answer that uses that framework. In fact, they made up 13% of the 600+ interview questions that we collected from these three companies. Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon.
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